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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
B) Develop a new lens that includes only data from the fiscal year.
C) Create a custom dataset using only data from the fiscal year.
D) Use the 'fiscal year' filter on the Pipeline Dashboard.

2. When you go to View HTML code section at selected Form record you can only see the iframe tag

A) True
B) False

3. A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A) The %%content%% variable tag in the layout template code was missing.
B) The landing page on a browser with the cookies cleared was not tested.
C) The form HTML embed code in the layout template code was not used.
D) The same layout template on both the form and the landing page was not used.

4. LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A) Dynamic list
B) Automation rule
C) Segmentation rule
D) Completion action

5. A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A) It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
B) Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
C) Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
D) Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

Solutions: