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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A) Overview tab in email Studio
B) Tracking tab in Journey Bulkier
C) Pending tab in Content Builder

2. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A) Scoring Split
B) Path Optimizer
C) Frequency Split

3. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

A) A Utilize exit criteria for the journey.
B) Use the Update Contact a:
C) Ensure the Contact entry mode is No re-entry

4. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A) Publication List
B) Exclusion Lists
C) Suppression Lists

5. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Reports - Journey Engagement
B) Journey Builder - Journey History
C) Datorama Reports - Journey Performance

Solutions: