May-2024 Salesforce EEB-101 Actual Questions and 100% Cover Real Exam Questions
EEB-101 Free Exam Questions and Answers PDF Updated on May-2024
NEW QUESTION # 71
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?
- A. Out new mobile app
- B. Download now
- C. Download out new mobile app here
Answer: B
Explanation:
The best text for a call-to-action button is clear, concise, and compelling. Option A provides the most information about what the user will get by clicking the button, while also creating a sense of urgency and value. Option B is too vague and does not specify what the user will download, and option C is not a call-to-action at all, but rather a statement.
NEW QUESTION # 72
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
- A. Use Automation Studio to query a population into a data extension.
- B. Use a Decision Split activity on the journey canvas.
- C. Use Filter Contacts criteria in the journey entry source.
Answer: A
Explanation:
Using Automation Studio to query a population into a data extension is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails. This will reduce the size of the data extension and improve the performance of the journey. Using Filter Contacts criteria or a Decision Split activity will still load all loyalty members into the journey, which is inefficient and unnecessary. [Source:
Trailhead]
NEW QUESTION # 73
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?
- A. Einstein Engagement Scoring
- B. Einstein Engagement Frequency
- C. Einstein Messaging Insight
Answer: B
Explanation:
Einstein Engagement Frequency is a feature that uses artificial intelligence to analyze subscriber engagement data and determine the optimal number of emails to send to each subscriber per week. Marketers can use Einstein Engagement Frequency to segment subscribers based on their engagement frequency range and target them with personalized email campaigns.
NEW QUESTION # 74
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
- A. In the Shared Data Extensions folder
- B. In the Data Extensions folder with sharing enabled
- C. In the Synchronized Data Extensions folder
Answer: A
Explanation:
To allow multiple business units to access the same data extension within its Enterprise 2.0 account, you should place the data extension in the shared data extensions folder. This folder is accessible by all business units in your account, and allows you to share data across different business units without duplicating it.
NEW QUESTION # 75
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
- A. A Utilize exit criteria for the journey.
- B. Ensure the Contact entry mode is No re-entry
- C. Use the Update Contact a:
Answer: A
Explanation:
Utilizing exit criteria for the journey is a way to simplify the journey that has a decision split prior to every email send to remove certain subscribers from the journey. Exit criteria can define when contacts should exit the journey based on specific conditions, such as unsubscribing or making a purchase. This will eliminate the need for multiple decision splits on the journey canvas. [Source: Trailhead]
NEW QUESTION # 76
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
- A. Add each Send Email activity to a single step in an automation.
- B. Add each Send Email activity to different steps in an automation.
- C. Include a Verification activity between each step of an automation.
Answer: B
Explanation:
Adding each send email activity to different steps in an automation ensures that each email is fully sent before the next email begins sending. The automation will wait for the completion of each step before moving on to the next one. Including a verification activity between each step is unnecessary and may cause errors. Adding each send email activity to a single step in an automation will send all emails at the same time.
NEW QUESTION # 77
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?
- A. Scale back sending for specific ISPs until the issue subsides.
- B. Broaden segmentation criteria to reach more diverse audiences.
- C. Increase the frequency of email sending to boost engagement.
Answer: A
Explanation:
Scaling back sending for specific ISPs until the issue subsides can help improve deliverability by avoiding spam complaints and hard bounces. Increasing the frequency of email sending may worsen the deliverability issue by triggering spam filters and irritating subscribers. Broadening segmentation criteria may not help if the content is not relevant or engaging for the audience.
NEW QUESTION # 78
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
- A. Mark the field as the Primary Key.
- B. Mark the data extension as Sendable.
- C. Use Email Address as Subscriber Key.
Answer: A
Explanation:
marking the field as the Primary Key is what a marketer should do to ensure the Email Address field values are unique in a data extension. A primary key is a field or a combination of fields that uniquely identifies each row in a data extension. If a field is marked as a primary key, it cannot have duplicate values or null values.
Marking the data extension as Sendable or using Email Address as Subscriber Key does not ensure uniqueness of field values.
NEW QUESTION # 79
The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.
What should the marketer do to prevent this problem?
- A. Configure Send Throttling.
- B. Use Delayed Delivery
- C. Segment email sends by domain.
Answer: A
Explanation:
Send Throttling is a feature that allows marketers to control the speed and volume of email delivery over a period of time. Send Throttling can help marketers avoid overwhelming their subscribers' inboxes or their own website servers with too many emails at once. Send Throttling can be configured by specifying the number of emails to send per hour or per day.
NEW QUESTION # 80
A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?
- A. Add assets to folders upon creation.
- B. Add a description to each asset upon creation.
- C. Add descriptive tags to each asset upon creation.
Answer: C
Explanation:
Adding descriptive tags to each asset upon creation is the best way to improve searching and filtering in Content Builder. Tags are keywords that help you identify and categorize your assets based on different criteria, such as type, purpose, theme, etc. You can use tags to search for specific assets or filter them by one or more tags. Adding assets to folders upon creation is also helpful, but it does not allow you to assign multiple categories to an asset. Adding a description to each asset upon creation is useful for providing more information about the asset, but it does not help with searching and filtering.
NEW QUESTION # 81
A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?
- A. User Initiated Send
- B. Multi-Step Journey
- C. Automation Studio Email Activity
Answer: A
Explanation:
User Initiated Send is the method that the specialist should use. User Initiated Send is a feature that allows you to create and send an email message to one or more data extensions or lists at any time. You can also schedule the send for a future date and time or set it to recur at regular intervals. You can use this feature to automate sending the weekly newsletter to subscribers in one data extension and a partner seed list. Multi-Step Journey is not necessary if you only want to send one email message without any other journey activities.
Automation Studio Email Activity is not suitable if you want to send to a partner seed list, as it only supports data extensions as sendable audiences.
NEW QUESTION # 82
A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?
- A. Behavioral Triggers
- B. Journey Builder
- C. Automation Studio
Answer: B
Explanation:
Journey Builder is a tool that allows marketers to create personalized, cross-channel customer journeys based on real-time behavior and data. Journey Builder can integrate with Salesforce CRM and other systems to update records based on customer actions. For example, a marketer can use a Salesforce Data Event to trigger a journey when a customer registers for an event, and then use a Salesforce Data Update Activity to update the customer's RSVP status when they click a button in the confirmation email
NEW QUESTION # 83
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
- A. Google Analytics Audience
- B. Path Optimizer
- C. Einstein Engagement Scoring
Answer: C
Explanation:
Einstein Engagement Scoring is the correct answer. This tool allows you to use artificial intelligence to score your subscribers based on their engagement behavior, such as opens, clicks, conversions, etc. You can use Einstein Engagement Scoring to easily target your most loyal subscribers by filtering them based on their predicted engagement level or score. You can also use Einstein Engagement Scoring to segment your subscribers based on their predicted attrition risk or optimal send time. Google Analytics Audience is not a valid option, as this tool only allows you to measure and analyze web traffic and behavior, not email engagement. Path Optimizer is not a valid option either, as this tool only allows you to test different paths or content variations in a journey based on different engagement metrics, not target loyal subscribers. You can learn more about this in the [Einstein for Marketing Cloud] module on Trailhead.
NEW QUESTION # 84
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?
- A. Content Builder > Recent Sends
- B. Email Studio > Overview
- C. Automation Studio > Activities
Answer: A
Explanation:
Content Builder > Recent Sends is the correct answer. This option allows you to view the delivery rate and other metrics of the most recent email sends from your business unit. You can also drill down into each send to see more details, such as the number of delivered, bounced, opened, or clicked emails. Automation Studio > Activities is not a valid option, as this option only shows the status and schedule of your automation activities, not the metrics of your email sends. Email Studio > Overview is not a valid option either, as this option only shows the summary and trend of your email performance across all business units, not the specific metrics of your recent email sends. You can learn more about this in the [Email Reporting Tools] module on Trailhead.
NEW QUESTION # 85
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
- A. An all-to-action button that links to the feedback form
- B. An Interactive Email Form that links to a confirmation page
- C. A Salesforce Survey block called in by an AMP script function
Answer: B
Explanation:
An Interactive Email Form is a type of content block that allows marketers to create and embed a form within an email. The form can collect information from subscribers, such as feedback, preferences, ratings, etc., without requiring them to leave their inbox. The form can also link to a confirmation page or another email after submission. An Interactive Email Form can increase the response rate by making it easy and convenient for subscribers to provide feedback.
NEW QUESTION # 86
A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?
- A. Exclusion Script
- B. Consent Management
- C. DoNotTrack Attribute
Answer: C
Explanation:
The DoNotTrack attribute is a personalization string that can be used to prevent Marketing Cloud from tracking opens and clicks for a specific subscriber. It can be set to true or false in the subscriber's profile or in a data extension field. If it is set to true, Marketing Cloud will not record any opens or clicks performed by that subscriber.
NEW QUESTION # 87
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
- A. Engagement Split
- B. Frequency Split
- C. Scoring Split
Answer: A
Explanation:
Engagement Split is the Journey Builder activity that NTO should use. Engagement Split is an activity that allows you to split contacts based on how they interacted with a previous email send, such as opened, clicked, or converted. You can use this activity to include specific content for your most engaged customers and different content for your least engaged customers. Frequency Split is an activity that allows you to split contacts based on how often they have received messages from your account. Scoring Split is an activity that allows you to split contacts based on their Einstein Engagement Score.
NEW QUESTION # 88
Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?
- A. File Drop Automations
- B. APIs
- C. SQL Query activities
Answer: B
Explanation:
APIs are application programming interfaces that allow different systems to communicate and exchange data with each other. APIs can be used to perform various tasks in Marketing Cloud, such as creating or updating subscribers, sending messages, triggering automations, retrieving tracking data, etc. APIs can also be used to update subscriber information in real time based on their actions or preferences.
NEW QUESTION # 89
Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
- A. Request a Private Domain to leverage SPF and DKIM authentication.
- B. Implement an SAP with Private Domain and a Dedicated IP.
- C. Request three Dedicated IPs to spread out the sending volume.
Answer: B
Explanation:
Implementing an SAP with Private Domain and a Dedicated IP is the best action to ensure NTO's sending reputation remains intact, as it allows NTO to have full control over its sender authentication and IP reputation. A private domain enables SPF and DKIM authentication, which helps to verify the sender's identity and prevent spoofing. A dedicated IP isolates NTO's sending volume and reputation from other customers, which reduces the risk of being affected by their sending practices. Requesting three dedicated IPs or a private domain alone would not provide the same level of protection as an SAP.
NEW QUESTION # 90
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
- A. Journey Builder and Behavioral Triggers
- B. Automation Studio and Journey Builder
- C. Automation Studio and Path Optimizer
Answer: B
Explanation:
Automation Studio and Journey Builder can be used to accommodate this request. Automation Studio can be used to create an automation that runs daily and injects new records from the data extension into a journey.
Journey Builder can be used to create a journey that sends a customized 'congratulations' email immediately after entry, and then waits for 14 days before sending a review request email. Journey Builder and Behavioral Triggers would not work because behavioral triggers are based on web or mobile app activity, not purchase data. Automation Studio and Path Optimizer would not work because path optimizer is used to test different paths within a journey, not different product recommendations.
NEW QUESTION # 91
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
- A. File Transfer Activity in Automation Studio
- B. Report Scheduling in Datorama Reports
- C. Report Definition Activity in Automation Studio
Answer: A
Explanation:
File Transfer Activity in Automation Studio is the method that meets their needs. File Transfer Activity is an activity that allows you to move files from one location to another, such as from Marketing Cloud to an SFTP server or an AWS S3 bucket. You can use this activity to schedule automatic delivery of pivot table data to an AWS S3 bucket every Monday at 6:00 a.m. Report Scheduling in Datorama Reports is a feature that allows you to schedule reports to be sent via email or Slack, but not to an AWS S3 bucket. Report Definition Activity in Automation Studio is an activity that allows you to create and run reports based on data views, but not to deliver them to an AWS S3 bucket.
NEW QUESTION # 92
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
- A. Brand Builder
- B. Sender Profile
- C. Sender Authentication Package
Answer: B
Explanation:
The Sender Profile is the setting that allows you to configure the From Name, From Email, and Reply Email for a send. This can help identify the line of business sending the message. The Sender Authentication Package is a feature that enables you to use your own domain in your email links, images, and reply addresses. The Brand Builder is a tool that helps you create a consistent look and feel for your emails, landing pages, and microsites. You can learn more about these settings in the Email Creation and Sending module on Trailhead.
NEW QUESTION # 93
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Use an interactive form from email Studio to collect this information
- B. Use Journey Builder to build an audience using Ad Studio.
- C. Web Studio to capture Query parameters from social media link.
Answer: C
Explanation:
Web Studio to capture Query parameters from social media link is the correct answer. This option allows you to create landing pages or microsites using Marketing Cloud tools and data that can capture information from users who visit your pages from social channels, such as Facebook or Twitter. You can use query parameters in your social media link to pass information such as user ID, name, email address, etc., and then use AMPscript or SSJS code in your Web Studio page to retrieve and store that information in a data extension or list for future mailing. Use Journey Builder to build an audience using Ad Studio is not a valid option, as this option only allows you to create audiences based on existing contacts in Marketing Cloud or Salesforce CRM, not new users from social channels. Use an interactive form from Email Studio to collect this information is not a valid option either, as this option only allows you to collect information from users who already receive your emails, not new users from social channels. You can learn more about this in the [Web Studio Basics] module on Trailhead.
NEW QUESTION # 94
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