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Quick study guide if you don't have time to read complete the page
The Salesforce Pardot Consultant program is designed for people with experience in implementing the Pardot application. The Salesforce Pardot consultant must have hands-on experience in Pardot administration and configuration and can successfully design and implement Pardot solutions that meet customers ‘business requirements, are manageable and scalable and contribute to customers' long-term success. These credentials cover the scope of the Pardot application, the features and functions available to an end user, as well as the configuration and administration options available during a Pardot implementation.
Reference: https://trailhead.salesforce.com/credentials/pardotconsultant
Salesforce Pardot-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 14% | - Manage and qualify leads
|
| Topic 2: Automation | 16% | - Implement automation processes
|
| Topic 3: Salesforce Engage | 5% | - Configure and use Salesforce Engage
|
| Topic 4: Account Configuration | 20% | - Configure and administer Pardot
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| Topic 5: Reporting and Analytics | 13% | - Analyze Pardot reports and metrics
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| Topic 6: Email Marketing | 14% | - Design email marketing strategies
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| Topic 7: Discovery | 18% | - Assess customer marketing and sales processes
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