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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

A) Associate the data extension to the Campaign.
B) Save the data extension in the Test Folder.
C) Create the data extension as'Is Testable'.

2. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A) Publication Lists
B) Parameter Management
C) Reply Mail Management

3. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A) Filter Data Activity
B) Random Data Extension
C) SQL query activity

4. A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

A) Ensure characters in the CSS tags are limited to16kB.
B) Ensure fallback content has been configured for Gmail.
C) Ensure the 'Optimize for Gmail' checkbox is selected.

5. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A) Einstein Copy Insights
B) Einstein Messaging Insights
C) Einstein Email Recommendations

Solutions: