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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which pair of variables is NOT common in visual bubble chart displays of the balance of a portfolio?

A) Ease versus attractiveness
B) Net present value versus return on investment
C) Risk versus reward
D) Cost versus benefit

2. The purpose of the Scoping Stage is a quick, preliminary investigation of the project and involves mostly primary research.

A) True
B) False

3. Social media is particularly good for reaching ____:

A) Potential new customers
B) Customers in foreign markets
C) Lead users
D) Those needing customer service

4. In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?

A) Carry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product
B) Take as much profit from the product as possible
C) Sell the product while it is still making money
D) Make significaant investment in product improvements

5. Who is responsible for strategy?

A) The CEO
B) Everybody
C) Senior management
D) Product managers

Solutions: