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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?

A) Easy, Complete. Priced right
B) Breadth, Depth, Easy to buy
C) Simple, Complete. Affordable
D) Easy to use. Simple to install. Priced right

2. Identify the offering that is NOT a part of the IBM Midmarket portfolio:

A) IBM Social Media Analytics
B) IBM Cognos Express
C) IBM SPSS Modeler
D) IBM SPSS Data Collection

3. How would you overcome the objection "IBM is too expensive"?

A) Limited IT skills are required for Express to be installed and maintained; no coding required. Partners can help with building trusted data and initial applications and the system can be owned and operated by a technical business user. Offer the Partner demos or a Partner led try and buy.
B) Compare total cost of ownership (entitlements, IT installation, configuration and programming)
C) Start small, show immediate value then grow. Use trial to demonstrate ease and value. Demonstrate how they can leverage Excel skills
D) Stress the "Easy to Buy" message; the products are packaged and priced right. Start small, start anywhere, deliver immediate value, and grow. Investigate the availability of compelling IBM Global Financing offerings

4. What is the maximum number of IBM Cognos Express Performance Management users permitted if the customer buys an IBM Cognos Express Performance Management Connector?

A) 150
B) 100
C) No limit
D) 50

5. An existing IBM Midmarket customer has multiple subsidiaries and wants to create a single financial statement. Which IBM product would you recommend?

A) IBM Cognos Disclosure Management Express
B) IBM SPSS Statistics
C) IBM Cognos Express
D) IBM Cognos Controller Express

Solutions: