[Dec 22, 2024] PDX-101 Dumps PDF and Test Engine Exam Questions - DumpsTorrent
Verified PDX-101 exam dumps Q&As with Correct 306 Questions and Answers
NEW QUESTION # 109
A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?
- A. Prospects will re-enter the program immediately.
- B. Prospects will re-enter the program after waiting another 90 days.
- C. Prospects will NOT re-enter the program until
manually approved to re-enter. - D. Prospects will remain ineligible to re-enter the
program.
Answer: A
Explanation:
The answer that correctly describes what will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit is that prospects will re-enter the program immediately. A repeating engagement program is a type of program that allows prospects to re-enter the program after a certain period of time, such as 90 days, and up to a certain number of times, such as 5. If a user changes the total entries limit to a higher number, such as 10, the prospects who have already reached the previous limit, but are eligible to re-enter based on the time period, will re-enter the program as soon as the user restarts the program. Prospects will not re-enter the program after waiting another 90 days, remain ineligible to re-enter the program, or not re-enter the program until manually approved, as these are not the effects of changing the total entries limit2. Reference: 2: Repeating Engagement Programs
NEW QUESTION # 110
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific lift?
- A. On the 'Sending' tab of the email template
- B. On the Testing' tab of the list email
- C. On the Testing' tab of the email template
- D. On the 'Sending' tab of the 1st email
Answer: D
NEW QUESTION # 111
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
- A. Contacts
- B. Leads
Answer: B
Explanation:
By default (using business accounts), Marketing Cloud Account Engagement creates new records as leads in Salesforce. This means that when a prospect is assigned to a user in Marketing Cloud Account Engagement, and there is no matching lead or contact in Salesforce, Marketing Cloud Account Engagement will create a new lead record in Salesforce and sync with it. However, you can also configure Marketing Cloud Account Engagement to create new records as contacts or person accounts in Salesforce, depending on your preference. To do this, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement, and make sure that the connector user has the appropriate permissions in Salesforce. For more details -> 151617
NEW QUESTION # 112
In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? (Choose two answers.)
- A. Shared Assigned User ID
- B. Shared Contact or Lead ID
- C. Shared tracking pixel
- D. Shared email address
Answer: B,D
NEW QUESTION # 113
Which two events allow for a prospect's Pardot campaign to be set? (Choose two answers.)
- A. When prospects are added to a static list.
- B. When new prospects are imported into Pardot via a .csv file.
- C. When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.
- D. When a profile is associated with the prospects.
Answer: B,C
NEW QUESTION # 114
LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
- A. The prospect is removed from both the suppression list and the recipient list.
- B. The prospect is removed from the suppression list
- C. The prospect is removed from the recipient list
- D. The prospect is marked as optad out.
Answer: B
NEW QUESTION # 115
What list email or email template report deliverability metric could indicate an unverified sending domain?
- A. Hard bounces
- B. Skimmed percentage
- C. Total queued
- D. Forward count
Answer: A
NEW QUESTION # 116
What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.
- A. The wait time continues to process and the prospect will immediately process to next step when program resumes.
- B. The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
- C. The wait.me is paused and the prospect will immediately process to next step when program resumes.
- D. The wait time is paused and the prospect will finish the rema.n.ng wait time when the program resumes and process to next step.
Answer: D
NEW QUESTION # 117
What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?
- A. Engagement History
- B. B2B Marketing Analytics
- C. Marketing Cloud Account Engagement Activities Visualforce page
- D. Advanced Dynamic Content
Answer: A
Explanation:
According to the Salesforce documentation, the feature in Salesforce that can be enabled to show landing page engagement data on a Salesforce Campaign page layout is Engagement History. Engagement History is a feature that allows users to view and report on how prospects interact with Marketing Cloud Account Engagement marketing assets, such as emails, forms, landing pages, and custom redirects. Engagement History can be enabled for Salesforce Campaigns, Leads, Contacts, Accounts, and Opportunities, and it can display metrics such as views, clicks, submissions, and conversions. Advanced Dynamic Content, Marketing Cloud Account Engagement Activities Visualforce page, and B2B Marketing Analytics are not features that can show landing page engagement data on a Salesforce Campaign page layout, as they are related to other aspects of marketing automation, such as personalization, activity tracking, and analytics. Reference: Salesforce documentation
NEW QUESTION # 118
By default (using business accounts) Pardot creates new records as:
- A. Contacts
- B. Leads
Answer: B
NEW QUESTION # 119
In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
- A. The email will not send.
- B. The email will send immediately.
- C. The email will send on Saturday at 10am.
- D. The email will send on Monday at 10am.
Answer: D
NEW QUESTION # 120
How can a Prospects score be changed?
- A. Segmentation rule
- B. Profile
- C. Completion Actions
- D. Manually
Answer: C,D
Explanation:
A prospect's score is a numerical value that indicates their level of interest in your products or services. You can change a prospect's score in two ways: using completion actions or manually. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to adjust a prospect's score based on their behavior. Manually, you can edit a prospect's score by entering a new value in the score field on their record. You cannot change a prospect's score using segmentation rules or profiles. Reference: [Scoring], Completion Actions, [Edit Prospects]
NEW QUESTION # 121
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers
- A. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
- B. The Lead and Contact fields must have the same API name.
- C. The Marketing Cloud Account Engagement field must be a drop-down field.
- D. The Lead and Contact fields must have the same Salesforce field label.
Answer: A,B
Explanation:
In order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field, two requirements must be met. They are:
The Lead and Contact fields must have the same API name. The API name is the unique identifier of a field in Salesforce, and it must match exactly between the Lead and Contact objects. For example, if the Lead field has an API name of Lead_Source__c, the Contact field must also have the same API name4 The Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The mapping is the connection between the fields in Account Engagement and Salesforce, and it allows the data to sync between the two systems. The mapping can be done manually or automatically, depending on the field type and the connector version
NEW QUESTION # 122
A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.
How should this be accomplished?
- A. Select Assigned User for the Custom Reply-To Address
- B. Select Specific User for the Sender
- C. Select General Address for the Custom Reply-To Address
- D. Select General User for the Sender
Answer: C
NEW QUESTION # 123
What would make the Salesforce connector become unverified?
- A. The Salesforce account has reached the limit of the number of lead or contact records that could be created
- B. The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created
- C. The connector user's Marketing Cloud Account Engagement password was changed
- D. The connector user's Salesforce password was changed
Answer: D
Explanation:
The event that would make the Salesforce connector become unverified is the connector user's Salesforce password was changed. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have a connector user, which is a Salesforce user that Marketing Cloud Account Engagement uses to access your Salesforce data and perform actions on your behalf. The connector user needs to have the appropriate permissions and settings in Salesforce, such as the API Enabled and Modify All Data permissions, and the security token2. If the connector user's Salesforce password was changed, the security token would also change, and Marketing Cloud Account Engagement would not be able to authenticate with Salesforce. This would cause the Salesforce connector to become unverified, and the data sync between Marketing Cloud Account Engagement and Salesforce would stop. To fix this, you need to update the connector user's password and security token in Marketing Cloud Account Engagement, and re-verify the Salesforce connector
NEW QUESTION # 124
What is the process to add a prospect who visits a pricing page to a list?
- A. Create an automation rule
- B. Create a page action
- C. Use a Tag
- D. Create a segmentation rule
Answer: B
NEW QUESTION # 125
Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers
- A. Submitting a form
- B. Opening an email
- C. Unsubscribing from email
- D. Clicking a custom redirect
Answer: A,B
NEW QUESTION # 126
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