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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A. Use Email Address as Subscriber Key.
B. Mark the data extension as Sendable.
C. Mark the field as the Primary Key.

Question 2

Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A. Einstein Engagement Scoring
B. Google Analytics Audience
C. Path Optimizer

Question 3

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?

A. A Utilize exit criteria for the journey.
B. Use the Update Contact a:
C. Ensure the Contact entry mode is No re-entry

Question 4

NorthernTrail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

A. Implement an SAP with Private Domain and a Dedicated IP.
B. Request three Dedicated IPs to spread out the sending volume.
C. Request a Private Domain to leverage SPF and DKIM authentication.

Question 5

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?

A. Journey Builder and Engagement Split
B. Automation studio and Query Activity
C. Salesforce CDP and Einstein Engagement Scoring

Solutions: