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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which option will help your client identify which categories get the most data?

A) Generate the Site Hits Report.
B) Enable taxonomy permissioning.
C) Review the cookie inventory.
D) Request an Inventory Report from their account manager.
E) Remove or hide unused categories.

2. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Executive Sponsor
B) Media Execution
C) Data Analyst
D) Web Developer
E) Audience Creation Specialist
F) Program Manager

3. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) A single seat shared by all regions
B) Global template with local nuances
C) Global DMP nerve center
D) Full agency control
E) Horizontal regional empowerment

4. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
B) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
C) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
E) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.

5. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Set up logic if user qualifies for multiple audience segments.
B) Ensure client is enabled on Match Multiplier.
C) Place BlueKai JSON tag in header of page before page content loads.
D) Recommend leveraging Broad match where possible.
E) Suppress 1st party converters to ensure that you are only reaching prospects.

Solutions: