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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
| Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
| Audience Management | - Segment creation and management - Category and taxonomy configuration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
- A. The DoubleClick Campaign Manager macros are different for every creative.
- B. The click-through URL must be added to the Media Click tag.
- C. The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
- D. The BlueKai Site ID is different for every Media Click tag.
Correct Answer: C 🗳️
What is the meaning of an Index of 17 in the Oracle DMP?
- A. The user is 17 percent as likely to be in the category than the average user in the selected universe.
- B. The user is 17 times more likely to be in the category than the average user in the selected universe.
- C. The user is 17 percent more likely to be in the category than the average user in the selected universe.
- D. The user is 1/17 as likely to be in the category than the average user in the selected universe.
Correct Answer: C 🗳️
Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)
- A. Add phint ret=js to the CoreTag.
- B. Select JSON Result in the Container Settings.
- C. Deploy the JSON Return Tag.
- D. Select JSON Return Tag in the Campaign Settings.
Correct Answer: C,D 🗳️
Which of the following strategies exhibits Oracle DMP data scoping best practices?
- A. Collect only personally-identifiable information, to correlate it within the DMP.
- B. Collect strategic data points, designed to identify customer engagement.
- C. Collect and store only online interactions, as the DMP is an online platform.
- D. Collect all data, regardless of granularity, to manage it within the DMP.
Correct Answer: B 🗳️
Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?
- A. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
- B. That vendors and share partners have been configured and that Data Usage Agreement has been signed
- C. That a custom audience pixel has been generated and that a look-alike model has been created
- D. That access to 3rd party data has been granted and that 1st party converters have been suppressed
- E. That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
Correct Answer: B 🗳️
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