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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Content Creation | - Content Builder usage
|
| Email Sending & Automation | - Automation tools
|
| Tracking & Reporting | - Performance analysis
|
| Email Marketing Fundamentals | - Email marketing concepts
|
| Data Management | - Data structures
|
Salesforce Email Essentials (EEB101) Sample Questions:
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?
- A. Mark First_Name as the Primary Key
- B. Ensure the Nullable box is not checked for the First_Name field
- C. Make "Valued Customer" the Default Value for the First_Name field
- D. Fill in the source data with "Valued Customer" for each blank First_Name field
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?
- A. Shared Publication Lists
- B. Shared Portfolio Items
- C. Shared Data Extensions
- D. Shared Emails
An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)
- A. Set the Email address column as a Primary Key
- B. Set the column representing the Subscriber Key as a Primary Key
- C. Relate the Email address to the Suscriber Key
- D. Check the "Is Sendable" option
Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)
- A. Keep SPAM complaints under .01%
- B. Keep SPAM complaints under 10%
- C. Accurately identify the sender in the header information.
- D. Make unsubscribe easy and honor immediately
- E. Email never mandatory for customer interaction
A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?
- A. Deselect the option to Enable System Generated Links in the Test Send.
- B. Create a version of the email that does not include the unsubscribe link.
- C. Send the marketing team a link to the Subscriber Preview of the email.
- D. Send to a Test Data Extension via the Send Flow.
Daphne 
Elizabeth 
Doreen 
Betsy 
Mandy 
Jacqueline 
Doris 
Carter 
Arthur 
Sid 
Magee 
Miranda 
Roberta 
Helen 
Gerald 
Selena 
Tracy 
Mandel 
Isaac 
Freda 
Paddy 
