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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google
AdWords?

A) Cars
B) Political ads
C) Puppies
D) Cigars

2. Jane has an advertisement that needs to appear for users in Germany, France, Belgium, and
Spain. Before she approves the ad, Jane is curious about which locations receive the most queries for her keywords. With this information Jane could adjust her budget accordingly, per country.
What tool can Jane use to determine which locations receive the most queries for her keyword?

A) International Keyword Query Tool
B) Region Targeting Tool
C) Google Analytics
D) Google Insights for Search

3. Google AdWords Editor allows you to export account information in four different formats. Which of the following is NOT one of the four formats, Google AdWords Editor allows you to export to?

A) Export Spreadsheet (CSV)
B) Export Backup (AEA)
C) Export Data (TXT)
D) Export Summary (HTML)

4. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) CPM models
B) PPC models
C) SEO for good web content
D) SEM based on web content

5. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Increase the ad's cost per impression bid
B) Increase the ad's cost per click bid
C) Change her ad to an image ad
D) Change the destination URL of her ad

Solutions: