Salesforce MC-Con-201 Q&A - in .pdf

  • MC-Con-201 pdf
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
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  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
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  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
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Salesforce MC-Con-201 Q&A - Testing Engine

  • MC-Con-201 Testing Engine
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Analytics & Performance Insights8%- Reporting and analytics
  • 1. Selecting pre-built dashboards for reporting requirements
    - Marketing insights
    • 1. Surfacing marketing data and insights across the Salesforce platform
      Platform Setup & Governance13%- Domain authentication and authorization
      • 1. Domain authorization for branded, authenticated email delivery
        • 2. Self-service domain authentication
          - Marketing Cloud Next environment setup
          • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
            - Business Units and governance
            • 1. Business Unit requirements
              • 2. Content and user governance using roles and Enhanced CMS Workspaces
                Campaign Design, Flow Orchestration & Content30%- Messaging data sources
                • 1. Selecting appropriate data sources for personalized customer data
                  - Flow orchestration
                  • 1. Flow types
                    • 2. Trigger conditions
                      • 3. Flow elements and logic for business processes and messaging
                        • 4. Flow configuration settings
                          - Personalization
                          • 1. Handlebars
                            • 2. Repeaters
                              • 3. Merge fields
                                • 4. Content variations
                                  • 5. AMPscript
                                    - Activation templates
                                    • 1. Selecting appropriate contact point values
                                      • 2. Configuring activation templates
                                        - Landing pages
                                        • 1. Components and configuration required to build landing pages
                                          Data Modeling, Identity Resolution & Segmentation25%- Data 360 consumption and entitlements
                                          • 1. Consumption-based entitlements
                                            • 2. Impact of marketing automation design decisions on platform consumption and usage
                                              - Identity Resolution
                                              • 1. Linking multiple data sources into a unified profile
                                                • 2. Configuring Identity Resolution
                                                  - Data 360 data object concepts
                                                  • 1. Audience segmentation and content personalization
                                                    • 2. Connecting, harmonizing, unifying, and activating customer data
                                                      - CRM data ingestion and activation
                                                      • 1. Audience segmentation, activation, and content personalization
                                                        • 2. CRM objects and records
                                                          • 3. Actionable Lists
                                                            Consent13%- Consent management concepts
                                                            • 1. Role of consent in customer engagement and compliance
                                                              - Consent banners
                                                              • 1. Configuring consent banners on marketing landing pages and external pages
                                                                - Consent record management
                                                                • 1. Creating, managing, and updating consent records
                                                                  - Platform consent objects
                                                                  • 1. Purpose and relationships of consent objects
                                                                    Agentforce & AI Innovation11%- Predictive AI
                                                                    • 1. Selecting appropriate predictive AI features
                                                                      - Conversational messaging
                                                                      • 1. Customer engagement and response handling
                                                                        • 2. Ongoing interactions across messaging channels
                                                                          - Marketing agents
                                                                          • 1. Campaign creation
                                                                            • 2. Content generation
                                                                              • 3. Audience segmentation
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