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IBM DemandTec Sales Mastery Test v1 Sample Questions:

1. Name two DemandTec solutions suitable for a softlines retailer.

A) Promotion Optimization
B) Markdown Optimization
C) Promotion Execution
D) Assortment Optimization

2. DemandTec Promotion Optimization has science requiring products with long lifecycles. Which of the following retail segments is a relevant target?

A) Department stores
B) Grocery
C) Softlines
D) Apparel

3. DemandTec Advanced Deal Management is a value added version of which DemandTec retail offering?

A) Shopper Insights
B) Assortment Optimization
C) Lifecycle Price Management
D) Deal Management

4. IBM's Enterprise Marketing Management (EMM) portfolio has solutions for various audiences. What is the audience for the DemandTec solutions?

A) Customer relationship marketers
B) Merchandising and sales planners
C) Digital marketers
D) Marketing leaders, planners and decision makers

5. DemandTec Strategic Marketing Planning is typically sold to the head of which organization in a CPG manufacturer?

A) Marketing (CMO)
B) Finance (CFO)
C) Trade (VP Sales)
D) IT (CIO)

Solutions: