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Salesforce Pardot for Digital Marketers PDT-101 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Pardot Specialist. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Pardot for Digital Marketers PDT-101 Exam certification provides proof of this advanced knowledge and skill. If Candidates should have two to six months of experience building Marketing Workflows with Pardot Platform and on a similar technology platform then he should take this exam.
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For more info visit:
Salesforce PDT-101 Exam Reference
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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- Prospects 3%
- Administration 13%
- Social Marketing 7%
- Security and Access 3%
- List Management 3%
- Engagement Studio 7%
- Scoring 7%
- Email Marketing 7%
- Pardot Campaign 5%
- Lead Management 15%
- Salesforce Integration 13%
- Landing Pages 7%
- Pardot Forms 3%
- Visitors 7%
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Salesforce PDT-101日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Prospect and List Management | 15% | - Scoring and grading models - Segmentation rules and filters - Static, dynamic, and test lists - Prospect records and visitor tracking |
| Topic 2: Automation and Lead Nurturing | 25% | - Automation rules and completion actions - Page actions and custom redirects - Engagement programs and drip campaigns - Form handlers and landing pages |
| Topic 3: Pardot Administration and Overview | 15% | - Recycle bin and data governance - User management, roles, and security - Pardot account setup and navigation - Email domains and authentication |
| Topic 4: Salesforce Integration | 20% | - Custom field mapping and sync rules - Campaign and lead/contact sync - Pardot-Salesforce connector configuration - Bi-directional data synchronization |
| Topic 5: Reporting and Analytics | 10% | - Pardot campaign and ROI reporting - Visitor and prospect activity reports - Integration with Salesforce reports |
| Topic 6: Email Marketing and Content | 15% | - Email templates and personalization tags - Email deliverability and compliance - Email performance reporting - Dynamic content and A/B testing |






