Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Track engagement and conversion metrics - Build custom reports and dashboards - Analyze campaign performance - Configure and interpret standard reports |
| Discovery and Design | 18% | - Identify integration points and data flows - Document current state and desired future state - Analyze customer data and segmentation needs - Gather requirements and understand business objectives - Define success metrics and KPIs |
| Customer Journey Design | 18% | - Build decision trees and branching logic - Map customer journeys across channels - Apply personalization and dynamic content - Implement triggered and real-time journeys - Utilize Journey Builder features and best practices |
| Automation and Data Management | 14% | - Configure imports and exports - Manage contact data and data hygiene - Build and manage automation workflows - Utilize automation studio effectively - Implement SQL activities for data processing |
| Email Marketing | 18% | - Ensure deliverability and inbox placement - Configure AMPscript for dynamic content - Apply template and content block strategies - Implement A/B testing andsend time optimization - Create and optimize email content |
| Marketing Cloud Configuration | 18% | - Configure account settings and business units - Implement data management and data extensions - Set up users, roles, and permissions - Manage sender profiles and deliverability settings - Configure lists and populations |
Salesforce Certified Marketing Cloud Consultant Sample Questions:
A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, a notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent, the
"Confirmation Sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the Contact.
What solution would a consultant recommend to address this use case?
- A. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.
- B. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.
- C. Configure journey with API Event entry source; Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.
- D. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.
Correct Answer: C π³οΈ
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Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communications.
NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?
- A. A Multi-Step Automation with User-Initiated Send Definitions
- B. A Multi-Step Journey with Data Extension/Automation entry source
- C. A File Drop Automation with Filtered Data Extensions
- D. User-Initiated Send Definition with User-Initiated Send Definitions
Correct Answer: B π³οΈ
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Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They want to use the domain comms.nto.com.au to send emails to the Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional private domain
- B. An additional Sender Authentication Package
- C. An additional IP address
- D. Register the new domain in Setup's From Address Management
Correct Answer: B π³οΈ
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A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked? (Choose 2 answers)
- A. Can they provide access for Marketing Cloud to update the DNS records?
- B. Does their company allow delegation of subdomains to third parties?
- C. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
- D. Are they able to modify their domain configuration's DNS entries?
Correct Answer: B,D π³οΈ
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Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?
- A. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
- B. Create and send to a sendable data extension containing those needed fields using a query activity.
- C. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
- D. Enable Send Throttling on high to ensure the speed is increased to process the email as fast as possible.
Correct Answer: B π³οΈ
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